Don DeFranco is a top producing realtor with TRI/ Coldwell Banker Previews International in San Francisco, the number one luxury firm in San Francisco. He brings 25 years of real estate expertise to the table for sellers and buyers alike, and has represented hundreds of satisfied clients in the sale and purchase of luxury homes, lofts, condominiums and commercial properties.
Don is a member of the San Francisco Association of Realtors, The Real Estate Board of New York, and The Silicon Valley Association of Realtors. Through these associations and breadth of knowledge of both Coasts, he is able to negotiate and navigate for the most discriminating clientele in The Bay Area and Silicon Valley.
An avid and lifelong horseman, Don currently has 4 horses and competes in local equestrian events.
FOR SELLERS:
Sellers who have worked with Don know that he appreciates that the process of putting their home on the market is one of the most personal decisions of their lives.
Don realizes that “Sellers are parting with more than just a property, they are leaving a home with many memories attached, their primary investment, and the space that has given them both personal and financial security. They need support, expert guidance and a friendly ear. I’m that someone.” Among the many talents his sellers rely upon are his renowned skills for pricing properties accurately and his ability to craft the ideal marketing plan for their homes with the perfect balance of salesmanship and confidentiality that his clients require. “I believe in my properties. I make the commitment to sell each property for the highest price in the shortest period of time to the most qualified candidate,” Don says.
FOR BUYERS: When representing buyers Don excels at listening to his clients’ needs and matching them to the home that is perfect for them. As a result of his professionalism, Don routinely earns his clients’ respect, gratitude and loyalty. Satisfied customers refer the majority of his new clients. One purchaser said, “He does whatever it takes to see the work through to completion. No detail is too small if it’s important to the transaction.”
ABOUT TRI/COLDWELL BANKER
|
BILLION DOLLAR OFFICE
Leader in the Luxury Home Market |
||
|
|
|
|
|
|
||
SUCCESS STATISTICS
The Van Ness office of Coldwell Banker Northern California is the company’s premier office in the Bay Area. In fact, for each of the last 10 years it has ranked in the top three for highest volume of Coldwell Banker’s nationwide offices. The annual sales volume in 2004 through 2005 was over $2.5 billion dollars. The Van Ness office is the only San Francisco residential sales office to top $1 billion in sales each year. In 2010-2011 the office continues to lead with $1.3 billion in sales volume in almost 1000 sales. This office also leads in estate sales in 2010: $1 millon+ home sales of over $670 million, or 15% market share and $5 million+ home sales over $200 million or 45% market share, over double the nearest competition. Also known as TRI Coldwell Banker, the Van Ness office was originally TRI Real Estate, a company formed in the early 1980’s by a collection of broker/owners. The office evolved over time to its present size of approximately 100 agents. In the early nineties the residential and commercial business components of the original company were split and the residential division was sold to Jon Douglas. Coldwell Banker acquired Jon Douglas and the Van Ness office in September 1997, and the office has consistently performed at the highest level of the company’s 80 Northern California offices. The office has a commercial group, a rental department, and a new construction group which serves SOMA and other developing areas of the City.The office’s preeminent success is attributable to the experience of its agents. The average tenure for a Van Ness office associate is over twenty years in the business. Consequently, this finely honed professionalism, knowledge, skill, integrity and credibility attract a highly regarded clientele. The interaction of these uniquely qualified realtors generates an exciting and successful work environment.The large network of Coldwell Banker offices, nationally from San Diego to Seattle and from San Francisco to New York, its 91,000 agents worldwide with 6000 offices in 52 countries, connects agents and clients in an unparalleled fashion.TRI Coldwell Banker agents are equipped with the latest technology, a talented marketing staff and other services and training that enable the agents to successfully represent their clients. From award winning internet sites, local and international advertising, the resources to stage a property or solve the many complex issues affecting ownership, no one can market your property or facilitate finding your next real estate investment better than the team of agents in the Van Ness office